This article assumes that the crisis of Korean corporate education is the crisis of substance in Korean
corporate education irrespective of the outer variables of corporate education. The crisis of Korean
corporate education has been come from the relative emphasis of technical knowledge from the western
world, which is a close relationship with visible values and management performance, rather than
practical knowledge embedded in socio-cultural contextuality and a subjective view from the knowledge
creator. The alternative discourse to overcome the crisis of and explore the substance of Korean corporate
education is conducted from the perspectives of ten lessons from the Dangun\'s children coming from
legendary founding father of Gojoseon, which are the educational method for children based on play.
One of the alternative strategies for investigating the substance of corporate education is introduced to
explore the immortal brand strategy which is quite unaffected by the severe economic depression from
the lens of the contextual specificity. The three immortal brand DNAs, which has been resulted from
the processes of investigating evolution from the new brand to the immortal brand are howism-polyp
changing in the ahead of outside change, super-simple resulting from strong simplification, and
philoclient which is combination of philosophy and client. The conclusions are made by discussing
howism-polyp and the emphasis on practical knowledge, super-simple and pursuit to the principles and
nature of Korean corporate education, philoclient and reestablishment of Korean corporate educational
philosophy, and the necessity and significance of Korean corporate educational masterwork.