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241.

SNS 광고 태도에 영향을 미치는 요인에 관한 연구

김한주 한국광고PR실학회 광고PR실학연구 22 Pages

한국광고PR실학회 광고PR실학연구 2013, 제 6권 1호 1 7-28 (22 pages)

김한주 저
- 5,100원
본 연구는 SNS 광고 태도에 영향을 미치는 요인에 관한 연구로 광고에 대한 지각된 적합 성과 동일시에 영향을 미치는 요인과 광고에 태도에 관한 효과를 규명하고자 하였다. 선 행연구를 바탕으로 광고 콘텐츠를 구성하는 특성요인으로 유용성, 오락성, 정보성, 개인 맞춤성의 4가지 차원으로 구성하였다. 이러한 연구모형을 바탕으로 분석한 결과는 다음과 같다. SNS 광고 콘텐츠 특성요인 중 유용성은 지각된 적합성에 영향을 미치지 않으며(<가설 1-1>), 정보성 또한 광고에 대한 동일시에 영향을 미치지 않는 걸로 나타났다(<가설...
242.

글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구

유현재 한국광고PR실학회 광고PR실학연구 29 Pages

한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)

유현재 저
...
- 5,800원
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다....
243.

The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 저
...
- 5,100원
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices...
244.

Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender

Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)

Zhao Hongxia, Trivette Carol, Morales Humberto 저
...
- 5,300원
The purpose of this study was to examine the association between teacher-child interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each...
245.

Educating the Teacher Educators: Embedding Te Tiriti o Waitangi Relationships in Ongoing Professional Learning and Development

Sonya Gaches, Rachel Martin, Beverley Clark, Mahana Paerata 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 5 99-121 (23 pages)

Sonya Gaches, Rachel Martin, Beverley Clark, Mahana Paerata 저
...
- 5,200원
o Waitangi, the founding document for Aotearoa me Te Waipounamu New Zealand, establishes M?ori authority and sovereignty over lands as well as M?ori ways of being, doing and knowing (m?tauranga M?ori). This article describes how a professional learning and development (PLD) programme for university staff was implemented to increase staff integration of te reo M?ori (M?ori language) and inclusion of Te Tiriti o Waitangi partnerships and relationships in education. Drawing from Kaupapa M?ori...
246.

Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 저
...
- 5,700원
IPMA analysis for Q2_predict and effect size factor analysis. The findings of structural model analysis show that the relationship between emotional competence, self-efficacy and commitment is positively significant. PLS findings indicate commitment is a predictor construct that has predictive power in the evaluation of the internal model of this study. Findings of IPMA analysis show that the construct of emotional competence and self-efficacy are two important factors for teacher commitment.
247.

Critical Analysis of “Sustainability” in Korean Early Childhood Curriculum from Posthuman Perspectives

Hyunsun Suh 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 2 23-45 (23 pages)

Hyunsun Suh 저
...
- 5,200원
a new value from which the curriculum stems, it was presented as traditional nature, resource conservation, and raising animals and plants based on human-centered thinking written as educational content. However, through the vison of an educated person of the curriculum, children were found to be relational beings, and in everyday encounters they influenced and interacted with various more-than-human others; there was room for the interpretation that not only children but also other beings exert...
248.

Experiences and Perceptions of Distance Learning among Early Childhood Pre-service Teachers in Korea during the COVID-19 Pandemic

Jinwha Lee, Il Sun Choi, Seung Yeon Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 13 275-291 (17 pages)

Jinwha Lee, Il Sun Choi, Seung Yeon Lee 저
...
- 4,600원
The purpose of this study was to gain an understanding of the experiences and perceptions of distance learning among early childhood pre-service teachers in Korea during the COVID-19 pandemic, which has been spreading worldwide since early 2020. A total of 196 early childhood pre-service teachers with experience in distance learning participated in the survey, and the results of the survey are as follows. While early childhood pre-service teachers perceived a difference between face-to-face...
249.

A Critical Discourse Analysis of Early Childhood Education and Care Policy in Korean Newspaper Editorials

Ji Young Lee, Hoewook Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 7 137-158 (22 pages)

Ji Young Lee, Hoewook Chung 저
...
- 5,100원
This study investigated how newspaper editorials contribute implicitly to what people know and think about by recontextualizing the discourses of Early Childhood Education and Care (ECEC) policy. Drawing from Fairclough's critical discourse analysis, we examined 311 editorials on ECEC policies of two mainstream Korean newspapers, Chosun Ilbo and Joongang Ilbo, published from 1991 to 2016. Findings are that the text of discourses changed to reflect shifts in ECEC policy. The textual elements...
250.

Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 저
...
- 5,000원
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive...

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