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The Moderating Effect of Network Involvement on Satisfaction: The Case of Online Game
Yiting Wang, Saebum Kim 인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 9 Pages
인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 2019, 제 9권 제 1호 6 51-59 (9 pages)
up to the present, we proposed a research model which consist of four latent variables such as E-service quality, product factor, perceived value and customer satisfaction. Through structural equation model analysis, we found that: first, E-service quality and product factor have positive effect on the customer perceived value, and E-service quality has a greater impact on customer satisfaction; second, E-service quality has a significant effect on perceived value, and it is notable that the... -
The Effectiveness of Football Website in Marketing Mix Perspectives
Kim Min-Sung, Shin Hong-Bum 한국웰니스학회 한국웰니스학회지 11 Pages
한국웰니스학회 한국웰니스학회지 2014, 제 9권 4호 1 1-11 (11 pages)
The purpose of this study was to investigate the practical value of National Football Association websites of six countries by analyzing their contents from the new perspective of marketing mix comprised of 5 elements. In this study, public relations were the lowest part even though it was important part in marketing tools, also BRA and RSA were very popular of football but they were not provided many of website contents. -
초고속인터넷 서비스 사업자 전환의도
제미경, 전향란, Jae. Mie-Kyung, Jeon. Hyang-Ran 한국생활과학회 한국생활과학회지 11 Pages
한국생활과학회 한국생활과학회지 2010, Vol.19 No.5 845-855 (11 pages)
