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181.

소셜 미디어 광고에 대한 소비자 참여

Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)

Sojung Kim 저
...
- 5,000원
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived...
182.

계획된 행동이론의 확장은 행동을 설명하는 데 얼마나 효과적인가? : 국내 학술지 대상 메타분석을 통한 확장된 계획행동이론의 정교화를 위한 시론

이진우, 손영곤 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 9 217-243 (27 pages)

이진우, 손영곤 저
...
- 5,600원
본 연구는 지금까지 국내에서 발표된 계획된 행동이론 및 확장된 이론을 적용한 논문에 대 한 메타분석을 통해 계획된 행동이론의 확장을 위해 사용된 개념들을 검토해 보았다. 또한 이들 개념이 추가됨에 따라 계획된 행동이론의 설명력 증가에 얼마나 기여하고 있는지를 살펴보았다. 이를 위해 2016년까지 국내 학술지에 발표된 217편의 연구를 대상으로 분석 을 실시하였다. 그 결과, 계획된 행동이론의 설명력을 증가시기키 위해 사용된 추가 개념 은 과거 행동, 습관, 과거 경험, 도덕규범, 집단 규범, 기술 규범, 지식, 자기효능감,...
183.

미디어 파사드 광고의 가치에 관한 탐색적 연구 : 적용가능성과 제품 유형의 조절효과를 중심으로

김운한, 유현중 한국광고PR실학회 광고PR실학연구 30 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 1 9-38 (30 pages)

김운한, 유현중 저
...
- 5,900원
미디어 파사드 광고의 가치 요인, 소비자 맥락성, 제품 유형이 광고태도 및 구전의도에 어 떠한 영향을 주는지를 탐색하였다. 이러한 목적에서 미디어 파사드의 대표적인 사례로, 서울스퀘어의 외형 이미지를 차용한 실험광고물을 제작하여 실험을 실시하였다. 그 결과, 광고태도에 대해서 가치성·오락성이 긍정적인 영향을, 성가심은 부정적인 영향을 미치 는 것으로 나타났다. 정보성은 제한적으로 유의한 영향을 미쳤다. 구전의도에 대해서는 오락성·가치성·정보성·성가심이 모두 긍정적인 영향을 미치는 것으로 나타났다. 적...
184.

Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender

Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)

Zhao Hongxia, Trivette Carol, Morales Humberto 저
...
- 5,300원
The purpose of this study was to examine the association between teacher-child interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each...
185.

The Effect of Smartphone Addiction in Early Childhood Towards Emotional Development: A Correlational Study

Sofia Hartati, Mia Rachmawaty, Irfan Fauzi Rachmat, Ika Maryani 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 3 49-66 (18 pages)

Sofia Hartati, Mia Rachmawaty, Irfan Fauzi Rachmat, Ika Maryani 저
...
- 4,700원
This study aims to prove the influence of early childhood smartphone addiction on emotional development. The subjects of this study were parents who have children aged 4-6 years. Primary data is taken through distributing questionnaires to parents of children through a google form questionnaire. This study uses a correlational quantitative research design. The results showed that children's emotional development was influenced by the level of early childhood smartphone use. This research has...
186.

Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 저
...
- 5,700원
been conducted to identify the reliability of the instrument. The collected data were analyzed quantitatively using Smart-PLS 3.0 software with PLS-predict and IPMA analysis for Q2_predict and effect size factor analysis. The findings of structural model analysis show that the relationship between emotional competence, self-efficacy and commitment is positively significant. PLS findings indicate commitment is a predictor construct that has predictive power in the evaluation of the internal model...
187.

Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 저
...
- 5,000원
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive...
188.

The Trend of Body Mass Index (BMI) Changes among Malaysian Children and the Prediction at 48 Months Old

Aslina Saad, Suzani Samuri, Bahbibi Rahmatullah, Mazlina Che Mustafa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 9 187-206 (20 pages)

Aslina Saad, Suzani Samuri, Bahbibi Rahmatullah, Mazlina Che Mustafa 저
...
- 4,900원
parents’ incomes, and gender while the BMI at the age of 20 months and below are the negative predictors. The prediction model developed in this study may help practitioners to monitor such children’s BMI, especially in detecting the signs of severe overweight, obesity, and underweight among such children. Such a BMI prediction model can be used to identify young children who are at risk of being overweight, obese, and underweight such that remedial interventions can be implemented promptly.
189.

Infants Spontaneous Musical Behavior on the Basis of SoI-EY Framework

Youngae Lee, Sanghee Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 2 27-48 (22 pages)

Youngae Lee, Sanghee Lee 저
...
- 5,100원
The purpose of this study is to introduce the SoI-EY framework and investigate infants’ spontaneous musical behavior based on that framework. The SoI-EY framework is an instrument for investigating children’s musical behavior and engagement. It was originally developed in England for children with learning difficulties, but a growing body of research using the SoI framework has been conducted throughout the world. SoI-EY was developed in order to explore the potential relevance for infants of...
190.

Examining the Quality of Part-Day and Full-Day Kindergartens in Looking at Children’s Academic Outcomes

Jennifer A. Vu, Myae Han, Martha J. Buell 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.2 1 1-27 (27 pages)

Jennifer A. Vu, Myae Han, Martha J. Buell 저
...
- 5,600원

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