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부산국제광고제의 전략과 실행 리뷰
최환진 한국광고PR실학회 광고PR실학연구 22 Pages
한국광고PR실학회 광고PR실학연구 2009, 제 2권 1호 4 68-89 (22 pages)
국내 최초의 국제광고제인 부산국제광고제 제1회 대회가 2008년에 개최되었다. 본 연구에서는 국제광고제 시장 상황을 분석하고 부산국제광고제의 시장 진입 전략과 제1회 대회 실행 내역을 살펴보고 향후 부산국제광고제가 나아가야 할 방향을 제시하였다. 부산국제광고제는 기존의 국제광고제와 차별화하기 위해 온라인과 오프라인을 결합한 컨버전스 광고제를 표방하고 있다. 즉, 웹사이트 상에서 365일 24시간 광고제를 열고 여기서 출품된 작품 중 전문인과 일반인의 심사를 거쳐 파이널리스트를 선정한 후, 부산에서 오프라인... -
Preschoolers’ Online Video Consumption Patterns and Self-Regulation
Soyoung Kang, Kayoun Chung, JinSil Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 8 157-176 (20 pages)
The study was to understand how online video consumption patterns affect preschoolers’ selfregulation. A questionnaire was developed based on other scales in previous studies. The survey was conducted from June 3 to June 24, 2019, with 263 mothers of 3, 4, 5-year-old children enrolled in preschool and day care centers in South Korea. The analysis of the collected data was performed on SPSS 21.0, calculating frequencies and percentages and applying the t-test and one-way ANOVA. A considerable... -
From Stuck in a Dark Tunnel to Shining New Light: The Stories of Early Childhood Practitioners During the Pandemic
Kyoung Jin Kim, Min Kyung Han, Ji-Hyang Sohn, Jeonghye Nah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 2 25-47 (23 pages)
South Korea was one of the few countries in the world to face a major outbreak in the first phase of the COVID-19 pandemic. This study portrays the lived experiences of Korean early childhood practitioners striving to thrive between 2020 and 2021. Their stories offer their reflections on their challenges, struggles, and lessons learned throughout the pandemic. Findings reveal that, as time passed, there were longstanding struggles and newly emerging challenges. This study sheds light on early... -
Preschool Parents’ Ratings of Parent-teacher Relationships. A look at the Impact of Family Demographics
Keengwe Grace, Onchwari Ariri J. 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 12 247-273 (27 pages)
Relationships between families and teachers are important quality indicators of an effective early childhood program and a child’s development indicators. Assessment of these relationships provides program administrators and policy makers insights into the effectiveness of their programs in impacting children’s and family outcomes. In this study, using the newly developed FPTRQ Measure, parents’ perceptions of parent-teacher relationships in preschool programs were assessed. The effects of... -
A Critical Discourse Analysis of Early Childhood Education and Care Policy in Korean Newspaper Editorials
Ji Young Lee, Hoewook Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 7 137-158 (22 pages)
This study investigated how newspaper editorials contribute implicitly to what people know and think about by recontextualizing the discourses of Early Childhood Education and Care (ECEC) policy. Drawing from Fairclough's critical discourse analysis, we examined 311 editorials on ECEC policies of two mainstream Korean newspapers, Chosun Ilbo and Joongang Ilbo, published from 1991 to 2016. Findings are that the text of discourses changed to reflect shifts in ECEC policy. The textual elements... -
Socio-Economic and Political Changes and the Cultural Hybridization of Early Childhood Education and Care since South Korean Independence in 1945
Seonghwan Kim, Mary McMullen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 12 257-278 (22 pages)
South Korean ECEC has been transformed by dynamic socio-economic and political changes. In these changes, the Korean culture as it is embedded in ECEC is continuously being retranslated and reshaped in the new, and ever-changing context by means of globalization and from those who travel abroad and bring back new ideas. Previous research is limited in that it fails to connect broader Korean cultural and societal changes to changes in ECEC over time. In this paper we illustrate the history of... -
Perceptions of Parents and Teachers Regarding Policies Related to Fathers’ Engagement in Children’s Early Education
Christian S. Ugwuanyi, Monsuru A. Mufutau 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 2 19-38 (20 pages)
Drawing from ecological system theory, the focus of this study was on the perceptions of parents and teachers regarding policies related to fathers’ engagement in children’s early education. A descriptive survey research was used to obtain primary data for the study using a sample of 309 participants comprising 94 teachers, and 215 parents of children in the selected schools. A structured questionnaire instrument was used for data collection for the study. Data were analyzed using mean,... -
Assessing Cultural, Linguistic, and Indigenous Competencies: The Case of Early Childhood Care and Development Teachers in the Philippines
Hazel T. Biana, Roberto Javier Jr., Melvin Jabar 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 8 137-155 (19 pages)
As a country with highly diverse local languages, cultures and indigenous groups, the Philippines’ Early Childhood Care and Development Council (ECCD) developed a manual for teachers that prescribes specific cultural, linguistic and indigenous competency standards. To determine the ECCD teachers’ levels in these competencies, this study utilizes self-assessment and supervisors’ assessment surveys. With the involvement of 274 teachers (locally known either as Child Development Workers or... -
The Administration of Nursery/Primary Schools in Osun State Nigeria
Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 6 119-134 (16 pages)
The quality of any nursery/primary schools depend on its administration. To achieve effective quality nursery/primary education, administration is one of the key factors. Therefore, this study sought to determine the opinion of teachers about the administration of nursery/primary schools, assess challenges facing the administration and assess the ratio of staff to the pupils in the selected schools. Descriptive survey design was adopted for the study. Sample comprised One hundred and eighty... -
Conceptualisations of Parent Involvement in Early Childhood Education in China
Yan Li, Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 8 169-192 (24 pages)
There is a growing attention for parent involvement in education in general and in early childhood education in particular. The vast majority of scholarly literature is published in English language and originates from Western countries. There is a risk that this may lead to the assumption that mainstream ideas in international literature are globally valid and come to dominate those of other countries, despite cultural differences. We conducted a systematic review of Chinese literature on...


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