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51.

식품 관련 신기술에 관한 공중의 공포감 이해에 관한 연구 : 교차적 상황적 가치 성향과 상황적 인식 변수가 유전자 변형 식품 이슈의 위해성 인식에 공동으로 미치는 영향 분석

김정남, 김수진, 김수연, 전상일 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 42 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2012, Vol.6 No.1 1 1-42 (42 pages)

김정남, 김수진, 김수연, 전상일 저
...
- 7,100원
본 연구는 위해성 인식이라는 개념을 설명하고자 다양한 변수들간의 상관 관계를 분석하였 다. 특히, 신소재 식품들 중 유전자 변형식품 이슈를 통해 기술낙관론, 종교, 정치적 이념, 상 황적 지각 프레임과 위해성 인식 간의 상호관계를 조사하였다. 또한 위해성 인식 및 기술 낙관 론에 있어서 공중의 유형과 성별에 따른 차이를 비교 분석하였다.
52.

An Individual Difference Approach to Understanding Campaign Message Effects: Self-Monitoring, Perceived Message Effectiveness, and Presumed Media Influence

백혜진 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 35 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2010, Vol.2 No.1 2 31-65 (35 pages)

백혜진 저
...
- 6,400원
This study examines the self-monitoring tendency’s role in communication campaign message effects. Analysis of survey data in a charity campaign context indicates that high self-monitors evaluate the charity campaign message more favorably than low self-monitors. In addition, perceived message effectiveness and presumed media influence are significantly associated with charitable behavior intention only among high selfmonitors. The findings highlight the importance of understanding individual...
53.

Luxury Brand Campaign Experiences in the 3D Printing Context : Perceived Value of Luxury Brands and Purchase Intentions

Juran Kim, Ki Hoon Lee, Jang-Sun Hwang 한국광고PR실학회 광고PR실학연구 24 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 14 343-366 (24 pages)

Juran Kim, Ki Hoon Lee, Jang-Sun Hwang 저
...
- 5,300원
3D printing technology provides innovative and exceptional experiences beyond routine experiences for brands. Luxury brands can take full advantage from this newly developed technology due its inherent characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D...
54.

Exploring Cues to Action in Health Belief Model

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 9 219-243 (25 pages)

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 저
...
- 5,400원
The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables ? i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action...
55.

The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media

Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)

Juran Kim, Ki Hoon Lee 저
...
- 4,800원
Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between...
56.

Enhancing Preschoolers’ Creativity through Creative Play-STEAM Activities in Malaysia

Ying Qin Tee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 7 151-177 (27 pages)

Ying Qin Tee 저
...
- 5,600원
Creativity and science are perceived by many as separate entities. Could early science integrated as STEAM be used as a means for creativity development in the preschool context? This study explores an implementation of the creative play approach through integration of early science and creativity in the Malaysian preschool context, as well as its effects and impact towards young children through qualitative and quantitative means. Children’s levels of creativity following the implementation...
57.

Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)

Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 저
...
- 5,700원
This study aims to identify the relationship between emotional competence and self-efficacy with the commitment of preschool teachers in the state of Selangor in addition to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428...
58.

Digitising English Language Learning for Early Childhood Educators in Malaysian Context: The Rationale

Wan Jumani Fauzi, Noor Raha Mohd Radzuan, Ezihaslinda Ngah, Anita Abdul Rani, Fatimah Ali 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 6 113-134 (22 pages)

Wan Jumani Fauzi, Noor Raha Mohd Radzuan, Ezihaslinda Ngah, Anita Abdul Rani, Fatimah Ali 저
...
- 5,100원
Nowadays, many kindergartens in Malaysia are striving toward using English in their daily activities with their children and some even use English language as their medium of instruction. However, some of the early childhood educators were not well equipped with the knowledge of English language. This paper aims to report the rationale for digitising English language learning through the development of Kindy Talk Application in terms of approach, content and design. Kindy Talk Application is a...
59.

Child-friendly kindergarten architecture: Perspectives of children in Iran

Shahini Vahideh, Hosseini Akram 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 5 85-112 (28 pages)

Shahini Vahideh, Hosseini Akram 저
...
- 5,700원
Currently, architects are aware of the impact of the environment on children's development. This study investigated children’s attitudes and mental images of a child-friendly kindergarten in order to identify its architectural indicators. The research was conducted in Gorgan, Golestan province, Iran. The statistical population of the study consisted of 251 children aged 3 to 7 who were randomly selected from 17 classes in 6 governmental institutions and 5 private institutions prepared for this...
60.

Effects of Using Picture Books on Reading Self-Perception Among Year Two Pupils at A National-type Chinese Primary School

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 8 161-186 (26 pages)

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 저
...
- 5,500원
Pupils who feel good about their reading abilities tend to perform better in school. Research has shown that picture books will contribute to pupils taking the initiative to read. The purpose of this study was to examine the effects of picture books on reading self-perception among Year Two pupils at a National-type Chinese Primary School in Hulu Selangor. This study employed a quasi-experimental research with pre-test and post-test designs that involved 75 pupils and four picture books, namely,...

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