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631.

Exploring Cues to Action in Health Belief Model

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 9 219-243 (25 pages)

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 저
...
- 5,400원
The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables ? i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action...
632.

소셜 미디어를 이용한 정부PR 연구 : 정부PR 실무자와 SNS 전문가의 인식 차이를 중심으로

김지혜, 김병희 한국광고PR실학회 광고PR실학연구 36 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 2 32-67 (36 pages)

김지혜, 김병희 저
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- 6,500원
이 연구의 목적은 소셜 미디어를 활용한 정부PR의 현황, 주요 요인, 효율적인 방안을 살 펴보는 데에 있다. 연구 결과를 정리하면 다음과 같다. 첫째, 미디어 환경 변화에 따라 새 로운 미디어의 중요성에 대해 공통적으로 인식했다. 더불어 온라인 및 소셜 미디어를 현 정부에서 강조하는 ‘소통’에 매우 부합하는 미디어로 여기며 적극적인 관심을 보이고 있 었다. 둘째, 정부가 국민에게 정보를 알리는 데 소셜 미디어를 활용하는 이유는 ‘접근성’, ‘신속성’, ‘관계성’으로 정리되었다. 이 중 가장 영향력이 큰 요소로 모두...
633.

우리나라 초기 광고 전문지에 관한 연구 : 『합동광고』를 중심으로

서범석 한국광고PR실학회 광고PR실학연구 16 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 2호 3 69-84 (16 pages)

서범석 저
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- 4,500원
『합동광고』는 국내 최초의 종합광고대행사인 합동통신사 광고기획실에서 발행한 광고전 문 잡지다. 『합동광고』는 1969년 5월에 창간되어 1970년 5월에 폐간되었으며, 12권으 로 총 598페이지에 협찬 광고가 69개가 실렸다. 한상필(2008)의 20가지의 분석 유목으 로 『합동광고』의 목차를 내용 분석한 결과 광고조사, 국제광고, 광고 산업, 크리에이티브 순으로 분석되었으며, PR, SP, 정부광고, 정치광고, 광고전략 등은 찾아볼 수 없었다. 1960년 9월부터 1961년까지 한국광고사에서 발행한 우리나라 최초의 광고 전문지인 『새...
634.

2012 여수세계박람회 성공적 유치의 국내PR전략

박재관 한국광고PR실학회 광고PR실학연구 24 Pages

한국광고PR실학회 광고PR실학연구 2008, 제 1권 1호 9 166-189 (24 pages)

박재관 저
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- 5,300원
본 연구는 "2012년 여수세계박람회"의 성공적인 유치에 관한 국내 PR전략 방안을 살펴보고자 한다. 왜냐하면 각 나라가 엑스포 유치를 위해 치열한 유치경쟁을 벌이고 있는 상황에서 "2012년 여수세계박람회"의 유치는 국가적 차원에서 경제적으로나 문화적으로 중요한 의미를 지니고 있기 때문이다. 따라서 "2012년 여수세계박람회"의 유치는 정부와 지차제,그리고 전 국민의 참여와 함께 적극적인 PR전략을 통해 얻어 낸 값진 결과라고 할 수 있다. 특히 "2012년 여수세계박람회"의 PR부문에서 가장 큰 성공요인은 여수의 낮은 국제적...
635.

The Construction of Young Children During COVID-19 in the Online Media in Indonesia

Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)

Ina Winangsih, Vina Adriany, Euis Kurniati 저
...
- 4,500원
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of...
636.

The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 저
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- 5,100원
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices...
637.

What Does an Engaged Preschool Classroom Look Like? Teachers’ Conceptions of Student Engagement- Voices from Malaysia

Armeetaa Kaur Mallanhanse, Amrita Kaur, Rosna Awang Hashim, Mohammad Noman 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 4 67-90 (24 pages)

Armeetaa Kaur Mallanhanse, Amrita Kaur, Rosna Awang Hashim, Mohammad Noman 저
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- 5,300원
School engagement is at the heart of academic success both for teachers and students at all levels of education. Conceptualizing and examining preschool students' engagement is a complex task, as the engagement of preschool students may vary based on the school and cultural context. Using an exploratory qualitative research design, the current study investigates the conception of preschool students’ engagement in the Malaysian context. Seven preschool teachers with significant teaching...
638.

Preschool Parents’ Ratings of Parent-teacher Relationships. A look at the Impact of Family Demographics

Keengwe Grace, Onchwari Ariri J. 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 12 247-273 (27 pages)

Keengwe Grace, Onchwari Ariri J. 저
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- 5,600원
Relationships between families and teachers are important quality indicators of an effective early childhood program and a child’s development indicators. Assessment of these relationships provides program administrators and policy makers insights into the effectiveness of their programs in impacting children’s and family outcomes. In this study, using the newly developed FPTRQ Measure, parents’ perceptions of parent-teacher relationships in preschool programs were assessed. The effects of...
639.

A Study on the Current Status of Childcare Teacher Policy and Policy Evaluation in Korea

Gilsook Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 11 231-246 (16 pages)

Gilsook Kim 저
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- 4,500원
This study attempted to suggest the future direction of policy for childcare teachers in Korea by examining and evaluating the legal status of childcare teachers, the flow of childcare policies, and policies related to improving the treatment of childcare teachers by period. For this, the related laws, press releases, and basic mid-to-long-term childcare plans were analyzed by examining the respective home pages (websites) of the 「Child Care Act」 and the 「Early Childhood Education Act」, as...
640.

Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan

Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)

Md Jahangir Alam 저
...
- 5,600원
absence of children's play and play-based learning in Bangladesh is due to a lack of government policy initiatives and parental socioeconomic situations. A theoretical analysis has been included through Vygotsky’s sociocultural approach to understanding the necessities of play-based learning for the welfare of children in Bangladesh. The findings show that the government policy formulation and stakeholders’ engagement might create the opportunity for establishing play-based learning in ECE.

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