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631.

PR Campaign Creativity Scale : A scale development of validation

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 저
...
- 4,900원
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the...
632.

How College Students’ Partisanship Affects Their Attitudes Toward Political Ads : The Case of the 2012 General Election in South Korea

Cunhyeong Ci, Jinbong Choi 한국광고PR실학회 광고PR실학연구 29 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 1호 5 109-137 (29 pages)

Cunhyeong Ci, Jinbong Choi 저
...
- 5,800원
Researchers have typically defined voters’ partisanship as their belonging to a particular party. Alternatively, however, recent researchers have viewed voters’ partisanship as their attitudes toward a party that can range in magnitude. Accordingly, this study examined (1) whether South Korean college students’ attitudes toward political ads can be affected by their attitudes toward the parties and (2) whether the relationship can be moderated by their expectations of the election outcome for...
633.

패스트푸드 섭취 실태를 통해 본 어린이 기호식품 광고 규제의 의미와 운용 방안

조재영 한국광고PR실학회 광고PR실학연구 28 Pages

한국광고PR실학회 광고PR실학연구 2010, 제 3권 1호 4 91-118 (28 pages)

조재영 저
...
- 5,700원
본 연구에서는 패스트푸드의 섭취 실태를 통해서 ‘어린이 식생활안전관리 특별법’(이하 ‘동법’)의 광고제한·금지 조항(동법 제10조)및 영양성분표시조항(동법 제11조)이 지니 는 의미에 대해 논의한 후 효율적 운용 방안을 제시하였다. 문헌연구 결과, 패스트푸드의 섭취는 주로 초·중·고교생 및 대학생들을 중심으로 이루어지고 있었으며 간식에서 주 식으로 변화하는 양상을 보이고 있었다. 주로 ‘친구’와 함께 섭취하는 것으로 나타났으며 연령이 낮을수록 광고 등 프로모션의 영향을 받고 있었다. 패스트푸드가 건강, 특히...
634.

The Construction of Young Children During COVID-19 in the Online Media in Indonesia

Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)

Ina Winangsih, Vina Adriany, Euis Kurniati 저
...
- 4,500원
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of...
635.

Experiences and Perceptions of Distance Learning among Early Childhood Pre-service Teachers in Korea during the COVID-19 Pandemic

Jinwha Lee, Il Sun Choi, Seung Yeon Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 13 275-291 (17 pages)

Jinwha Lee, Il Sun Choi, Seung Yeon Lee 저
...
- 4,600원
The purpose of this study was to gain an understanding of the experiences and perceptions of distance learning among early childhood pre-service teachers in Korea during the COVID-19 pandemic, which has been spreading worldwide since early 2020. A total of 196 early childhood pre-service teachers with experience in distance learning participated in the survey, and the results of the survey are as follows. While early childhood pre-service teachers perceived a difference between face-to-face...
636.

Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan

Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)

Md Jahangir Alam 저
...
- 5,600원
Universally, Early Childhood Education (ECE) received considerable attention among the stakeholders, and multiple international studies have emphasized the critical nature of the high-quality ECE facilities that integrate learning and play. Several studies have demonstrated the positive influence of decent learning environments on prospects and the comprehensive development of children. This research focuses on play-based learning through gamification to characterize the excellent ECE...
637.

Assessing Cultural, Linguistic, and Indigenous Competencies: The Case of Early Childhood Care and Development Teachers in the Philippines

Hazel T. Biana, Roberto Javier Jr., Melvin Jabar 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 8 137-155 (19 pages)

Hazel T. Biana, Roberto Javier Jr., Melvin Jabar 저
...
- 4,800원
As a country with highly diverse local languages, cultures and indigenous groups, the Philippines’ Early Childhood Care and Development Council (ECCD) developed a manual for teachers that prescribes specific cultural, linguistic and indigenous competency standards. To determine the ECCD teachers’ levels in these competencies, this study utilizes self-assessment and supervisors’ assessment surveys. With the involvement of 274 teachers (locally known either as Child Development Workers or...
638.

Young Children Voices of Happiness: Learning from Urban Area in Indonesia

Yuli Kurniawati Sugiyo Pranoto, Jianzhong Hong 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 7 139-164 (26 pages)

Yuli Kurniawati Sugiyo Pranoto, Jianzhong Hong 저
...
- 5,500원
This qualitative study describes happiness of preschool children in four Islamic kindergartens in the urban area of Jakarta, Indonesia. The participant involved 353 children, including 165 boys and 188 girls, within four to six years. Data were collected through face-to-face interviews and face-scale, with the content. The result showed that children have high levels of happiness, with the majority considering play as a source of positive affect, followed by school performance, material issues,...
639.

Reform Disconnections between the Free Quality Kindergarten Education Scheme and Kindergartens in Hong Kong

Wing Sze Carol Chan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 9 193-208 (16 pages)

Wing Sze Carol Chan 저
...
- 4,500원
National Association of Education for Young Children (NAEYC) (2009) stated early childhood education (ECE) practitioners are key agents who develop quality assured curriculum and conduct teaching through developmentally-appropriate practice (DAP). They play the vital role in providing quality education for enhancing children's whole-person development in early years, in the sense that, their importance and significance towards children’s development is an undeniable fact. In order to retain and...
640.

Eye on the Future: Diverse Family Language Policy in Three Singaporean Malay Homes with Preschool Children

Chen-Chen Cheng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 6 125-147 (23 pages)

Chen-Chen Cheng 저
...
- 5,200원
Singapore’s bilingual education policy mandates children study English and a mother-tongue in school. To understand the language shift from Malay to English in Malay homes from the perspective of family language policy, this paper reports on the diverse language ideologies and practices of three Singaporean Malay mothers of preschool children. The in-depth interviews were conducted in 2013- 2014 and transcribed verbatim by a bilingual English-Malay transcriptionist. Although the mothers were of...

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