Friction losses and heat transfer characteristics were studied experimentally for fully developed tubulent flow in tubes with twisted tape swirl generators. Data were obtained for pitch- to-diameter ratios from 8.10 to 25.71 with water under forced convection cool ins conditions. The experimental results of this and that of previous swirl flow investigation by Smithberg and Landis were compared. Nusselt number and friction data are combined in a constant pumping power comparision for swirl and straight flow, which indicates that improvement of 2.0 times in the best performance can be obtained with twisted tape-insert tube. A twisted tape-insert tube is recommended in the case of low temperature difference in heat-exchanger.