Axial force of a V-belt CVT is investigated experimentally. The experimental results on speed ratio-torque-axial force show good agreement with the theoretical results that were obtained in the previous work. It is also found that torque capacity of the V-belt CVT increases as the axial force and the speed ratio increase. Impending slip which occurs at the maximum torque is determined via experiments for various speed ratios. Based on the impending slip region, and the theoretical curves for the speed ratio-torque-axial force relationship, an actual operating criteria for the V-belt CVT is obtained. It is suggested to use the actual operating criteria with the theoretical equations as a basic design formula for the V-belt CVT.