The purpose of this paper is to obtain the effect of die lubrication in deep drawing process. The flange wrinkling is analysed by a moment equilibrium method in order to apply the optimum blankholding force to the blank. The experiment has been carried out with the high stiffness spring-type blankholder system. As the result, blankholding pressure is determined in terms of variables in deep drawing process. In the range of frictional coefficient which has been found in this experiment, there was a little difference in required blankholding force but a great difference in drawing force. It was found that the stiffness of blankholder was the major factor which influences on flange wrinkling in spring-type blankholder system.