The purpose of this study was to determine appropriate training content and methods for a health educational program for rural people by analysing data collected through a structured interview survey with the rural people of Kangwha county in June, 1987, The variables analyzed for the educational content were the diseases of greatest concern and the most urgent health problems, and for the educational methods, the health educator, place of education and types of educational media were analyzed. The results are as follows: 1. The disease of greatest concerned was gastroenteritis(22.6%), followed by diabetes(13.7%), and hepatitis (10.2%). The respondents with old age and less education were more concerned with arthritis, and those with higher education were more concerned with diabetes. 2. The most urgent health problem was agricultural chemical poisoning(46%), followed by smoking(12.8%), and the lack of balance between meals and nutrition(8.8%). The people with less education and with higher income were less concerned with agricultural chemical poisoning and smoking. 3. Of the respondents, 77.4% wanted to be educated by physicians and the village auditorium was the most preferred place of education. Education in a lecture format was desired by 36.3% of respondents. Personal counselling was more preferred by old and less educated people, and people with higher education preferred printed matters.