In order to promote an anti-smoking education, we must understand how students imagine about smoking. The author has studied the image for smoking among 856 students in an openended method. The survey was conducted in April and May of 1989. The answers have been grouped into 49 response categories. 79.7% of the categories reflect a negative view of smoking. 34.4 % of the 49 evaluate smoking from a physical viewpoint; 33% from an emotional viewpoint; and 23.9% from an ethical viewpoint. "The most common response is that smoking is "Bad for the health". The next most common responses are "Harmful for people nearby". In order to effectively carry out anti-smoking education for your people, emotional and ethical aspects, as well as physical aspects, should be considered. Other important considerations are sex, grade.derations are sex, grade.