This dissertation analyzes the running mechanism of flexible and thin tape above rotating head through the numerical simulation and the experiment. The scope of analysis is confined to the phenomena of two dimensional elasto hydrodynamic lubrication between the protruded bump on a rotating cylinder and the running tape. This model is based on the elastic deformation equation of plate and shell and Reynolds equation. Finite difference method is employed as a numerical technique to calculate (1) the distribution of pressure between the running tape and rotating bump and (2) the vertical deformation of elastic thin tape over he rotating bump under hydrodynamic pressure. In numerical analyses, the effects of bump size on flying characteristics of the tape were evaluated and examined considering the influence of tension and stiffness of tape.