A production model was constructed by combining the production rate and biomass of Sargassum confusum measured at monthly intervals on the coast of Ohori, Korea, to estimate the algal production for a given period. The production for a certain period, e.g., for a year (P/SUB yr/), was calculated from the equation: P/SUB yr/ = .int.P/SUB t/$.$B/SUB t/dt, where pl and Bl are the production rate and biomass at time t. P/SUB l/ was considered as a function of temperature and light. Photosynthesis-Irradiance curves obtained from the in situ experiments were applied for P/SUB l/ Temperature and light intensity can be expressed as periodic functions of time (T, L=f(t)). Diurnal values of water temperature and light intensity at 3 m depth where S. confusum mainly found were substituted into the equation of P/SUB l/. Simulations using our models show that temperature was one of the most sensitive factors operating on the primary production. Thirty percent decrease of light intensity by cloud cover was estimated to decrease the annual production by 5%.