Melt-spun $Nd_{14}Fe_{76}Co_4B_6$ and $Nd_{10.5}Fe_{79}Co_2Zr_{1.5}B_7$ ribbons were prepared under an externally applied magnetic field. Magnetic properties in terms of anisotropy were evaluated by discussing the effect of textured structure of the ribbon samples as well as its powders. About 32 % increase in $(B{cdot}H)_{max}$ and 18.8 % increase in $B_r$ were observed along the perpendicular direction of the ribbon plane which is more prominent for the Nd-Fe-Co-Zr-B than for the Nd-Fe-Co-B alloy. The enhancement of magnetic anisotropy was monitored by measuring the anisotropy constant of each alloy as a function of quenching rate of the ribbon. It was found that for the melt-spun ribbon quenched at slow rate(less than 7 m/s) the magnetic field effect was overwhelmed by the heat gradient effect through the ribbon thickness while the field effect was prominent at intermediate quenching rate (more than 7~11 m/s). The reproducible maximum energy product, $(B{cdot}H)_{max}$=16.4 MGOe can be obtained from the Nd-Fe-Co-Zr-B alloy.