A procedure has been developed so that a die-face for stamping automobile outer panels can be design and modelled efficiently. The procedure is composed of four parts each of which corresponds to modeling major components of a die-face, i.e. tipped product, blankholder, draw beads, and step draw. The modeling techniques developed specifically for die-face design enable a designer to generate the shape of a die-face quickly with the minimum input, and the resulting models can be used in FEM analysis and NC tool path generation. This will lead to the reductions in lead time and manhours required for the design and manufacture of the stamping dies.