The objective of this study is to analyze the static and dynamic characteristics of automotive rubber components by computer simulation. Bush / rectangular type engine mounts and wind shield weather strip are analyzed by using the commercial code ABAQUS and the results are verified by experiments. Large deformation static response is analyzed in order to get the information about the deformation pattern and static stiffness of engine mounts, and about the seperation force of wind shield weather strip from body. The isothermal steady-state dynamic response of components which have been subjected to an initial static pre-load is analyzed for the dynamic stiffness of engine mount rubber components. There are good agreements between simulation and experiments. So it is possible to apply the computer simulation to the design of automotive rubber components.