The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${ imes}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.