In the steel industries, direct rolling process for production of strip from molten metal has been investigated to simplify processes, to minimize energy consumption, and to improve quality of the strip. In this study, two kinds of practicable scale cooling rollers are proposed. And heat transfer analysis of pool region and cooling roller considering flow of molten metal and roll rotation respectively using the finite element method are performed to obtain the proper initial condition and to observe cooling characteristics of cooling roller. From the results, variations of solidification final points and temperature distribution in roller are observed quantitatively according to roll rotation.