Recently, there has been much interest in the terrestrial broadcasting of the HDTV signal. However, in the Simulcast where the NTSC and HDTV signal are transmitted using the same channel, the cochannel interference occurs which degrade the transmission performance. Recently, the GA(Grand Alliance) proposed the cochannel interference rejection system which use comb filter. However, this method shows poor performance for the NTSC carrier variation [7]. In this paper we propose a novel NTSC cochannel interference rejection system which shows improved performance for the NTSC carrier variation. In the proposed scheme, the adaptive notch filter is employed along with adaptive channel equalizer. In this paper, we also present some analytical results on the NTSC rejection performance of the GA and proposed scheme. Computer simulation results reveal that the proposed scheme outperforms order outperforms order of 10 in the BER(bit error rate) sense for the normal condition.