The distributed arithmetic approach has been commonly recognized as an efficient method to implement the inner-product type of computation with fixed coefficients such as DCT/IDCT. This paper presents a novel architecture and the implementation of 2-D DCT/IDCT VLSI chip based on distributed arithmetic. The main feature of the proposed architecture is a fully 2-bit serial pipeline and parallel structure with memory-based signal processing circuitry, which is efficient to the implementation of the bit-serial operation of distributed arithmetic. All modules of the proposed architecture are designed with NP-dynamic circuitry to reduce the power consumption and to increase the performance. This chip is applicable in HDTV systems working at video sampling rate up to 75 MHz.