The steady shear and small amplitude oscillatory dynamic rheological properties of citrus pectin $([eta]=3.75;dL/g)$ were characterized for a wide range of pectin concentrations $({sim}6%)$. The typical power-law flow was observed above 2.0% concentration, and the shear rate dependence of viscosity increased with pectin concentration. The transition from dilute to concentrated regime, determined from the double logarithmic plot of ${eta_{sp.o}};vs;C[eta]$, occurred at a critical coil overlap parameter $C^{*}[eta]approx4.0$, at which ${eta_{sp.o}}$ corresponded to approximately 10.0. The slopes of ${eta_{sp.o}};vs;C[eta]$, at $C[eta];at;C[eta]C^{*}[eta]$were 1.1 and 4.5, respectively. The steady viscosity $(eta)$ displayed a good superposition at ${eta}/{eta}_o;vs;{gamma}/{gamma}_{0.8}$ relation with an exception of high concentration (6%), which arised from the significant deviation of flow behavior index (n values of $eta_{a}=Kgamma^{n-1}$) at high concentration. Dynamic measurements showed that the loss modulus $(G^{primeprime})$ was much higher than the storage modulus $(G^prime)$for all concentrations studied, indicating predominant viscoelastic liquid-like behavior of pectin solutions. The frequency dependence of $G^prime$ was higher than that of $G^primeprime$ at the same concentration, whose trend was more pronounced with decreasing pectin concentration. The shear viscosity $(eta)$ was almost identical to the complex viscosity $(eta^{*})$ at low concentration, following the Cox-Merz rule, but they became increasingly different at high concentration.