Rolling force in the direct rolling(or twin-roll strip continuous casting) process fo semi-solid material has been computed using rigid-viscoplastic finite element method. Temperature distributions for calculations of rolling force and roll deformation are obtained from thermofluid analysis. Three dimensional roll deformation analysis has also been performed by using commercial package ANSYS. From the results, behavior of metal flow, rolling force and roll deformation have been investigated according to the process conditions of semi-solid direct rolling.