A matter of primary concern about all the design is concentrated on how to create more valuable things to allow people to live an affluent life. However, it is very difficult to achieve the goal because every design work is changed in accordance with given situations. Situations are changeable, so is design. There is no progress without change, but change is not necessarily progress. It is highly desirable that their changes be beneficial to mankind. Our main problem is to be able to discrimination between which should be discarded and that which should be kept, built and improved Viewed at this aspect, it is significant to study the relation between globalism and cultural identity of design, because every design has been constantly influenced by global trends and local characteristics. The paper is composed of four parts Introduction, Characteristic of global design, Cultural identity of design and Conclusion In Introduction, the purpose and background of the study are presented. In Chapter1. social back ground, multi-kinds smallproduction and new problems and searched. In Chapter2, vernacular design, transmission and propagation and tradition and innovation are considered. In Conclusion, some suggestive words on the subject are mentioned.