This study is concerned with the personal appearance of the Korean people implied in the Korean proverb. The results of this research was as follows: It appeared that the Korean people preferred the balanced features to the unusual ones in terms of personal appearance. It also revealed that cleanliness and neatness in clothing and in personal appearance were valued by the Korean people. Proper posture was emphasized by the Koreans. Generally, fair skin and small hands were favored by both sexes. Also the Korean people favored handsome, gentle, and decent features as well as dignified and noble character.