Recent Ci(Corporate Identification) booming in korea is representing the importance of managing corporate imge through design. This study aims to identify how corporations can establish desirable corporate image through the selection of basic elements (symbol, logotype, corporate color and others). One of the major reasons for the study is that the selecting procedure and evaluating criteria for basic elements are not well organuzed(or developed) yet. As the first step, the nature of managing corporato imnge, corporate identification and the needs of establishing process for CI basic system and field work. Then, the study suggested a systematic process for cstablishing basic systcm of corporate identity program. Finally, overall procedure and specific guidelines in each stage of the process in relation to the objectives of corporate activitice, basic corporate image strategios and the adoption patterns of CI have developed.