The vibratory bowl feeder is the most versatile of all hopper feeding devices for small engineering parts, and the typical nonlinear dynamic system experiencing repeated impacts with friction. We model and analyze the dynamic behavior of a single part on the vibrating track of the bowl feeder. While the previous studies are restricted to the sliding regime, we focus our analysis on the hopping regime where the high conveying rate is available. We present the numerical analysis results for conveying rate and frictional impact process both in periodic and chaotic regimes. We examined the dynamic effects from the variation of several physical parameters, and presented the important features for the design of the vibratory bowl feeder. This research holds much potential for leverage over design problems of wide range of mechanisms and tools with repeated collisions.