Campanulaceae having the most growing areas among medicinal crops cultivated in Korea occasionally failed to establish a reasonable standing in practice. The experiment was carried out to examine the effect of prechilling (0 : 4 : 8 days), light quality (red : white : dark) and daily irradiation hours (8 : 12 : 16) after sowing on seed germination and radicle elongation of Campanulaceae (Platycodon grandiflorum : Codonopsis lanceolata : C. pjlosula) to give an information on their earlier standing establishment. Mean germination rate of P. grandiflorum was the highest but that of C. pilosula was the lowest regardless of all the treatments. 12 hours irradiation or prechilling increased to 8 days enhanced their earlier or later germination, respectively. White light increased the rate of P. grandiflorum but alleviated that of C. lanceolata regardless of the daily irradiation hours. Although prechilling eliminated such effect of white light, light quality treatment effect on their mean germination rates was influenced by period after sowing, daily irradiation hours or prechilling. On the 9th day after sowing, C. lanceolata showed the greatest radicle length, and both daily 8 hours irradiation and 8 days prechilling enforced to elongate their radicles, while P. grandjflorum and C. lanceolata more lengthened their radicles in all prechilling treatments than in no chilling but C. pilosula showed the similar result only in the 8 days prechilling.