The end winding is an important part in induction motor for thermal analysis. But there is little information on the heat transfer coefficient of that surfaces because of geometrical complexity. So our experimental object is to know the heat transfer coefficient of end winding and find the optimum design parameter of rotor fan. Carbon coated papers were used for a uniform heat generating surfaces which were easy to fabricate. The experiments of some parameters were performed as varying rotation speed of rotor fan. We obtained the local and average Nusselt number of the end winding surfaces by correcting radiation and conduction losses errors. The results showed that the average Nusselt number increased with rotor fan blade number and width but decreased with end winding length. However, the increasing limits existed in the case of rotor fan width and blade number. So optimum design value were obtained for rotor fan width and blade numbers.