Zerotreeimage coding is known as a simple and effective image comprssion algorithm. It has the property that the compression is generated in order of improtance. Conventionally, a fixed threshold is applied to the entire wavelet coefficients regardless of frequency and local features of an image. In this paper, we propose a new zerotree coding scheme with adaptive threshold. The adaptive threshold is determined by human visual characteristics. It is shown that the image quality of the proposed method is better than that of the conventional method.