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저자명
유동근,박승미
간행물명
流通硏究
권/호정보
1997년|2권 2호|pp.107-134 (28 pages)
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한국유통학회
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정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study was to identify perception level of QR and the usage level of QR technologes and to examine the relationships between the firm characteristics and the usage level of QR technologes and QR adoption in domestic fashon industry. Using the usage levels of QR technologes and QR adoption as the dependent variables, the selected firm characteristics, as independent variables, were firm size, perception level of QR benefits, and product characteristics. The findings from the empirical analysis of this study can be summarized as follows : Firm size and perception level of QR benefits were significantly associated with the usage level of QR technologies and adoption. Product characteristics were partly associated with QR adoption. The four elements were partly associated with QR adoption. Most of the QR adopters were using the QR technologies, and will tend to have four elements. From the results of this study, the researcher expects the information from this study to contributes to the body of knowlege about the identification, adoption and utilization of component technologies for QR management systems and draws several counterproposal as follows : The advancement of domestic fashion industry is possible through the systematic adoption of QR by the collaboration of the government & the industry. Most nonadopter had financial problems as a constraint to QR adoption. Financial supports are needed from trade associations and government. The fashion industry may promote the type of smart QR. The type of smart QR means usage level of QR technologies which reflect the firm characteristics and the actual industry state in domestic fashion industry. The fashion industry may establish information technology network (i. e., EDI, POS, EOS) between relative industry such as fiber, apparel manufacturers, retailers. The related industry should make a partnership.