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저자명
오현남,김문숙
간행물명
服飾文化硏究
권/호정보
1997년|5권 4호|pp.89-111 (23 pages)
발행정보
복식문화학회
파일정보
정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study is to analyze, centering on the preconditions presented, the actual conditions of fashion merchandising informatization, to find a considerable gap between its preconditions and present situations and to explore the strategic device of fashion merchandising informatization. The study is analyzed through questionary paper to the domestic fashion apparel firms. The collected questionary paper is analyzed with SPSS/PC+ program and the method of statistical analysis used for this study is t-test, one way ANOVA and frequency analysis. There was a considerable gap between its preconditions and present situations analyzing the actual condition of fashion merchandising infomatization centering on its preconditions. The strategic devices of fashion merchandising informations in order to treat, 1. Each apparel company should consider how they classify the informations in order to treat, accumulate, transfer and manage them effectively. 2. In order to make an environment of fashion merchandising informatizations, each company should arrange, expand and utilize informatization instruments. Also they should consider the case to utilize an inside or outside information center effectively.