- 한의원의 전문화가 경영성과에 미치는 영향
- ㆍ 저자명
- 이정석,이선동,김진현,Lee. Joung-Seok,Lee. Sun-Dong,Kim. Jin-Hyun
- ㆍ 간행물명
- 대한예방한의학회지= Korean journal of oriental preventive medical society
- ㆍ 권/호정보
- 1998년|2권 1호|pp.145-163 (19 pages)
- ㆍ 발행정보
- 대한예방한의학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
At the result of data analysis with sample survey, oriental medicine clinics which treat particular kinds of illness with specialization make the profit of 1.6 times and the expense of 0.74 times more than those which treat general diseases, namely, the former gain the profit of about 2.9 times more than the latter. After excluding other variables which affect in the profit of oriental medicine clinics with multiple regression model, when considering only advantage of treatment for particular kinds of illness, specialized oriental medicine clinics win the more profit of 18.3 percent than general oriental medicine clinics. The specialization of oriental medicine clinics can become one of the positive measures in the situation of enlargement of medical of oriental medicine, falling of oriental medicine price and conflict of western and oriental medicine, etc. The specialization can help western medicine replace with oriental medicine, and level and scientific system of oriental medicine improve. Medical service for particular diseases, one of the better devices for improving profit of oriental medicine clinics, can theoretically make more advantage of oriental medicine clinics through measure of price discrimination than general medicine clinics.