Recently, computer modelling is increasingly used as a design tool, which requires more detailed data for heat transfer coefficients in various regions of the induction motor. But there are little information about those of rotor fan and endring because of difficulty in measuring signals in rotating bodies. In the present studies, the temperature signals were precisely measured with self-developed telemetry system, which had multi-channels and high rotational speed. After some losses were compensated, the heat transfer coefficients of the rotor endring and fan surfaces were measured. Minimum heat transfer region was existed with endcap plate distance and maximum heat transfer was found at some rotor fan width. It was also studied that how the guide plate and endcap inside rib effected on the rotor heat transfer. The higher heat transfer were obtained with decreasing guide plate distance, increasing the number and height of endcap inside rib. The correlation equations of the results were obtained and compared with others. Above results of the heat transfer coefficients can be used as basic data for cooling design of the various kind of motors.