In this paper, I designed a P1394 serial bus chip as new bus interface architecture which can transmit the multimedia data at the rate of 400 Mbps and guarantee necessary bandwidth. because multimedia data become meaningless data after appropriate time, it is necessary to transfer multimedia data in real time, P1394 serial bus chip designed in this paper support isochronous transfer mode to solve this problem. Also, designed P1394 serial bus chip can transfer high quality video data or high quality audio data because it support the speed of 400 Mbps. While user must set device ID manually in previous interface such as SCSI, device ID is automatically determined if user connect each node with designed P1394 serial bus cable and power on. To design this chip, I verified the behavioral of the entrire system and synthesized layout. Also, I did layout the analog blocks and blocks which must be optimized in full custom.