Noise produced by surface transportation vehicles affects our daily lives, penetrating wherver man lives or works. In this paper, a theoretical model has been studied to describe the sound radiation by the surface vibration of in-service tires and studied about an experiment on sound radiation characteristic due to tire vibration. When a tire is analyzed, it has been modeled as a curved beams with distributed sprongs and dash-pots which represent the radial, tangential stiffnes and damping of tire, respectively. The experimental investigation for the sound radiation of a radial tire has been made. Based on the sound intensity and STSF(Spatial Transformation of Sound Field) techniques. the sound pressure and the sound radiation are measured. The comparison of numerically analyzed results with experimental results was made seperately for the tire in rotation. As a result of this study, a program for the prediction of the tire vibration sound radiation was intended to by developed which enables a designer of a tire to foresee the influence of the various design factors on the tire vibration sound radiation.