The image of architecture changes with its age. In spite of its age, traditional architecture still looks like beautiful. This study is to define the change of image for traditional architecture with its appearance. I-se Jingu, Japan was selected for subject architecture because of its new and old one were in same site. In part 1, the image was considered with six scales: gorgeous-modest, strict-loose, hard-soft, orderly-disorder, new-old, and beautiful-ugly. The image of strict-loose, hard-soft, orderly-disorder related with the style, roof materials and damage of materials. Respectively the image of gorgeous-modest is relevent to "beautifulness", regardless of its age.f its age.