This study is about the special quality which has craft-kitsch as a typical objects in modern mass consumption society. Today, kitsch is one of the most general object for understanding of our lifestyle. Accordingly, there is close correlation between craft objects and kitsch. But, discussions on the relation between craft and kitsch have not dealt quite satisfied up to the present. This paper draws up as a basic study on craft-kitsch. The purpose of this study was to examine the relation of kitsch and craft in modern society. The result of the study were summarized as follows: kitsch-characteristics in craft production 1. style of compromise 2. a false presentation kitsch-characteristics in craft reception 1. nostalgia in the past 2. ostentation and distinction 3. cultural enjoyment as self-consolation 4. self-satisfaction as possession