- 행동-대상 모델에 따른 중소기업의 전자상거래 실태 조사
- ㆍ 저자명
- 최재화
- ㆍ 간행물명
- 한국CALS/EC학회지
- ㆍ 권/호정보
- 1998년|3권 1호|pp.137-154 (18 pages)
- ㆍ 발행정보
- 한국전자거래학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
To facilitate a better understanding of the benefits, problems, and issues associated with the use of Internet and (World Wide) Web in business, we conducted an exploratory study on the use of Internet and Web by Small and Medium Enterprise(SME) using the Action-Audience Model. The Action-Audience model categorizes business use of the Web: to provide information (Informational Web), to carry out business transactions (Transactional Web), and to support business activities (Operational Web). The model also recognizes different audiences of the Web. The study shows that SMEs are in the early stage of Web use.