A robust position control method of the BLDC motor using a new sliding mode control strategy is presented. The main property of variable structure system(VSS) is that the system response is robust and insensitive to parameter variations and external disturbances in the sliding mode. When using the conventional VSS, generally the reaching phase problem occurs, which cause the system response to be sensitive to parameter variations and external disturbances. Furthermore, the speed of response is relatively slow because the swithching surface is a linear function. In order to overcome these problems, VSS with nonlinear sliding surface eliminating reaching phase is proposed. The validity of the proposed scheme is shown by results of simulations of simulations and experiments for the BLDC motor with variable load.