The objective of this study were to develop a cooling simulation model for fixed-bed of rough rice and to analyze the factors affecting cooling time of rough rice. A computer simulation model based on equilibrium conditions between grain and air was developed to predict temperature and moisture content changes during cooling of rough rice. the result of t-test showed that there were no significant differences between predicted and measured temperature changes on significance model agreed well with measured values. This cooling simulation model was applied to analyze the effect of some factors, such as air flow rate, cooling air temperature and humidity, initial grain temperature and moisture content, and bed depth, on cooling time of rough rice. Cooling rate increased with increase of air flow rate and bed depth whereas it decreased with increase of cooling air temperature and humidity and initial grain temperature. Among these factors, the most important factor was air flow rate. Specific air flow rate of 0.35㎥/min㎥ was required for cooling rough rice in 24 hours.