This paper proposes a feasible and effective method for measuring the mechanical-acoustic transfer function by the application of equivalent area and velocity transfer function, a manifestation of the vibro-acoustical reciprocity principle. On the contrary to the volume velocity used in traditional method, the equivalent area is a peculiar raidation characteristics of sound sources and not influenced by any input signal for driving sound source. This invariant property of equivalent area can get rid of boresome works to measure the volume velocity of a sound source every time the driving signal is changed. Moreover, this method has a remarkable advantage to use a general loudspeaker as an accoustic exciter without the assumption of point source and can be applied to all kinds of sound sources even if they are not omni-directional sources.