The passenger car manufacturer should meet more and more strict requirements of customers on noise and vibration problems. It is proven that the Taguchi method is a powerful tool for improving the product quality in many areas. This paper employs the Taguchi method to reduce low-frequency booming noise in a passenger car. Selection of object function is very important to minimize interaction effects in the Taguchi method. We select logarithmic-scaled sound pressure level as an object function, which is commonly used to analyze the noise and vibration signals. The optimum noise level predicted with additive-model assumption agrees well with the test results. In addition, the optimum level is lower than the initial one by about 5 dB without any adverse effects. The results show that the Taguchi method can be applied efficiently to solve the noise problem in the passenger cars.