The purpose of this research is for the development of a new type forging equipment. H.C.G.(Hyundai Continuous Grain-Flow), by using two virtual build-up tools, rigid viscoplastic FEM and downsized plasticine experiment. This forging method consists of only vertical pressuree. Therefore, high quality crankshafts can be forged with this method as it can maintain a continuous grain flow. The factors considered in the development of equipment are die geometry for flawless deformed shape, die reaction forces, stress/strain distributions and continuous material flow. We carried out several numerical simulations and downsized plasticine experiments for the proper design of the forging equipment. The validity of those simulation results is confirmed by checking with the actual test results. Based on these simulation results, the proper design of the H.C.G. forging equipment is enabled.