For material characterization of semi-solid materials, backward extrusion process, which has been used in forming of hollow-sectioned products, was analyzed by the upper bound analysis in the current study. The existing kinematically admissible velocity field was applied to steady state at which there was no change in the assumed regions of velocity field. For unsteady state, new velocity field, as a function of dead zone angle, was proposed. Through the whole analysis, fiction between die and workpiece was also considered. It has been studied how the process variables, such as friction factor and punch velocity, and material parameters, such as strength coefficient, strain rate sensitivity could affect on analysis results. Finally, by the comparison with the finite element analysis, the reliability and efficiency of the proposed velocity field were discussed.