The Clark unit hydrograph is a three parameter synthetic unit hydrograph procedure that can be used in flood hydrology. The present work is an attempt to estimate parameters of the Clark model in ungaged basin by means of relationships that provides for the hydrologic similarity. The time area concentration curve was determined by analytic method and the Clark model was generalized by being made dimensionless form. Calculation of the concentration time was made with the formula fractal concept used, and the storage coefficient was estimated by the empirical and regional equation. Evaluation on Dongok basin was performed to prove the validity of the proposed model. The derived hydrograph predicted the observed hydrograph fairly well.