The purpose of this study is to provide practical guide for the Preference of exterior design in Apartment. The data is collected through questionnaire survey including observations and interviews. The sample consists of 229. The data is analyzed by using SPSS-PC. The major findings are as follows. (1) Most of residents recognize the importance of exterior design of apartments. (2) Most of residents are satisfied with the exterior design such as building form, color, and material and not satisfies with environment of apartments. (3) The most preferred color of Apartment is white as primary color and green as secondary color. (4) The most preferred color pattern is vertical type as facade, horizontal type as the back wall, super graphic and geometrical type as the side wall. (5) The preferred exterior images are modern, simple, and unique style.