The objective of this study was to investigate news on the detergent to know transition of the detergent and the social environment in the Korean daily newspapers. The relationship between social environment and detergent were analyzed articles of Mail, Dong-a and Cho-seunilbo from 1910`s to 1998`s. The results were as follows. Times of ancient detergent had been existed natural cleaners. Times of hard-type detergent was happened problems the environmental pollution and the safty of the human body. Times of soft -type detergent needed development new detergents for decrease of environmental pollution. Times of detergent on the affinity environment were used the refill products, mark of environmental protection for decrease the pollution of the environment.