The objective of the present study was trying to explain the phenomenon of the character fashion using famous character of America and Japan as a cultural dependency of mass culture in Korea. Today, the cultural situation of the Korean society was influenced much from foreign countries, especially America and Japan in every culture. It means the penetration of foreign cultures, the cultural domination of them and it could be explained by the cultural imperialism approach and the cultural imperialism approach presented the theoretical framework of cultural dependency of mass culture. In this viewpoint, I emphasized the influence of the motives used character fashion as an important phenomenon to analyize the cultural situation of Korea.